Privacy Policy

Last updated: 22 February 2026

Who we are

TechPartPrices (https://techpartprices.com) is a UK-based price tracking website for PC components sold on Amazon UK. We are a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by linking to Amazon.co.uk.

What data we collect

Analytics data

We use Google Analytics 4 (GA4) to understand how visitors use the site. GA4 collects:

  • Pages visited and time spent on each page
  • Referring website or search engine
  • Browser type, screen size, and operating system
  • Approximate geographic location (country/city level, not street address)
  • Device type (desktop, mobile, tablet)

GA4 does not collect your name, email address, or any personally identifiable information. Google processes this data in accordance with its privacy policy.

Cookies

The site uses the following cookies:

  • Google Analytics cookies (_ga, _ga_*) — used to distinguish unique visitors and sessions. Expire after 2 years / 24 hours respectively.
  • Theme preference (theme-preference) — stored in localStorage to remember your light/dark mode choice. No data is sent to any server.

Information we do not collect

We do not collect names, email addresses, payment information, or any account data. There is no user registration or login on the public site. We do not use advertising trackers, retargeting pixels, or social media tracking scripts.

Amazon affiliate links

Product links on this site direct you to Amazon.co.uk and include our affiliate tag. When you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. Amazon sets its own cookies when you visit their site — please refer to Amazon's privacy notice for details.

How we use your data

Analytics data is used solely to:

  • Understand which product categories and pages are most useful
  • Improve site performance and user experience
  • Identify and fix technical issues

We do not sell, share, or transfer your data to any third parties beyond Google Analytics as described above.

Your rights under UK GDPR

Under the UK General Data Protection Regulation, you have the right to:

  • Access — request a copy of any data we hold about you
  • Erasure — request deletion of your data
  • Objection — object to data processing
  • Opt out of analytics — install the Google Analytics Opt-out Browser Add-on, or use your browser's “Do Not Track” setting

Since we do not collect personally identifiable information, there is typically no data to retrieve or delete. If you have any concerns, please contact us.

Data retention

Google Analytics data is retained for 14 months, after which it is automatically deleted. We do not maintain any separate user data stores.

Third-party services

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact

If you have questions about this privacy policy or your data, please reach out via the contact details on our contact page.