WD Purple Pro 12TB Smart Video 3.5" Internal Hard Drive, AllFrame AI Technology, 7200 RPM, SATA 6 GB/s, 550TB/yr, 256MB Cache

WD Purple Pro 12TB Smart Video 3.5" Internal Hard Drive is priced at £585.12 — stable over the last 30 days.

Price last checked: 19 Aug 2026, 04:45

• Higher Capacity Drives for More Demanding Smart Video Solutions WD Purple Pro delivers big capacities (up to 24TB) for larger scale deployments and longer-term video retention requirements.
• Enterprise Class Reliability True enterprise class drives designed with the highest level of reliability. With up to 2.5 million hours MTBF, WD Purple Pro is built for high-end video recorders and analytics servers.
• High Performance for Simultaneous Video Recording and Real-Time AI Analysis Modern cameras and AI-enabled recording systems send multiple streams of high-definition video, picture files and metadata to storage. WD Purple Pro drives deliver our highest level of performance to accurately store all streams.
• Built for Advanced Smart Video Workloads WD Purple Pro delivers higher workload capability up-to 550TB/year. Keep up with heavy video data capture and AI analysis found in advanced video management systems.
• Innovative AllFrame Technology AllFrame technology intelligently guides video, picture and metadata streams to disk while helping to reduce dropped video frames.